Textbook Presentation Group 4

https://docs.google.com/presentation/d/1AnJ6FVCDxhrtSIDlNmCDur4muiEuCFNI4qB1lgcJxr4/edit#slide=id.g3377251435_0_50

https://docs.google.com/document/d/13BhgQkOoAP6om9SGlsyWXg8lakrzkK4FMmpNE1vcjvc/edit

Extra Credit

https://docs.google.com/presentation/d/107gtPINOKidrTds-sKG7mGaqAJkva0KJv-JZDToL5LU/edit?usp=sharing

Fun Group Stuff Extra Credit

Class Brand Identity Extra Credit

Brand Identity Extra Credit

Guest Speaker Extra Credit

Extra Credit - Samara Kelly

Healthy Farm Eating Group 4

Google Slides

Google Doc

Audi A1 Campaign Group #4

Google Slides
Google Docs

Agency Project: Young and Rubicam (Y&R)

Presentation

Disney Brand Project #5: Recommendations

Disney Parks and Resorts Recommendations

Google Slides

Google Docs

TEXTBOOK PRESENTATION GROUP 4

https://docs.google.com/presentation/d/1AnJ6FVCDxhrtSIDlNmCDur4muiEuCFNI4qB1lgcJxr4/edit?usp=sharing

Brand Project #4: Disney Parks & Resorts

Creative Brief

Creative Brief Slideshow

Brand Project #3: Disney Parks

DISNEY PARKS & RESORTS MEDIA

Earned Media

1. Features in Movies

2. Features in TV Shows

3. Disney Cast Members

4. Park Visitors

5. Celebrity Influences
6. Sponsorships

Shared Media

1. Partnerships

2. Social Media

Owned Media

1. Website

2. Apps

3. Books

4. Movies

5. Parks, Stores, & Restaurants

Paid Media

1. TV and Radio Ads

2. Print Ads

3. Billboards

4. Online Ads

5. Social Media Ads

https://docs.google.com/presentation/d/1V8w_CO3U5PGL0Ivjbfzk_APRr1F481uNypu01sdxbKE/edit?usp=sharing

Brand Project #2: Benefits of Disney Parks and Resorts

BENEFITS OF DISNEY PARKS & RESORTS

Will the person's life improve after investing money in the business?

1. Financial: Cost effective options available so that the entire family can enjoy Disney Parks as a vacation destination: Meal plans, Discounted tickets through third party vendors, and special offers from Disney Vacation Club.
2. Strategic: Gives families a certain social status that they are able to go on an exciting and memorable vacation.
3. Personal: Creates memories for families that will last a lifetime!

Will the world improve after investing money in the business?

1. Financial: Creates many employment opportunities as well as a college internship program for young, inspired individuals.
2. Strategic: Creates an environment where people can come together and escape the realities of their lives and experience the magic of the "Happiest Place on Earth."
3. Personal: Brings happiness to countless families around the world!

https://docs.google.com/presentation/d/1sA3wqt5yGmc6Eiuz6QKMJIsgfqN_zeb9SZVuChGBeiQ/edit?usp=sharing

https://docs.google.com/presentation/d/1GqQZbFW1dp-hOS_uZLjP0sU2yfIvIWsvzz5Z4_yRses/edit?usp=sharing

WHY:
Magic

HOW:

"Happiest Place on Earth"

Create a place where families and friends can spend time with each other and make memories that will last a lifetime.

Use innovative technology to create immersive experiences.

WHAT:

Parks and Resorts around the world

Rides and attractions

Food

Gift shops

MagicBands & FastPasses

Mobile App