Sunday, February 11, 2018

Brand Project #3: Disney Parks


DISNEY PARKS & RESORTS MEDIA

Earned Media
1. Features in Movies
2. Features in TV Shows
3. Disney Cast Members
4. Park Visitors
5. Celebrity Influences
6. Sponsorships

Shared Media
1. Partnerships
2. Social Media

Owned Media
1. Website
2. Apps
3. Books
4. Movies
5. Parks, Stores, & Restaurants

Paid Media
1. TV and Radio Ads
2. Print Ads
3. Billboards
4. Online Ads
5. Social Media Ads




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