Healthy Farm Eating Campaign Group 3

https://www.canva.com/design/DAC08Swz1H8/share?role=EDITOR&token=t_W2SL48M1yQiAszSTngiQ&utm_content=DAC08Swz1H8&utm_campaign=

Audi A1 Campaign Group #3

https://www.canva.com/design/DAC0ermcr2s/Fqi0u5seQQb2CXehMPgz1g/view?utm_content=DAC0ermcr2s&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

Agency Project THE VAULT

https://kahern1998.wixsite.com/website-1

Revised Brand Projects (1-5)

https://www.canva.com/design/DACudGzxEjI/XysdYTPRr1wTnujrb7nSdw/view

Northface Project 4

https://www.canva.com/design/DACudGzxEjI/XysdYTPRr1wTnujrb7nSdw/view?utm_content=DACudGzxEjI&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

Northface Project 5: Recommendations

https://www.canva.com/design/DACwDFlUTKE/d--749ATA087sIaw3k5LKQ/view?utm_content=DACwDFlUTKE&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

Part 3 Textbook Presentation

https://docs.google.com/presentation/d/1Dbcl6q35ny96SNSj_mQsilEkQ7jKIktguR4MC2wh8ec/edit?usp=sharing

Northface Project 3

https://www.canva.com/design/DACudGzxEjI/XysdYTPRr1wTnujrb7nSdw/view?utm_content=DACudGzxEjI&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

Brand Project #2 Northface

Northface

Brand Project 1: Northface

Presentation with editions

https://docs.google.com/presentation/d/1uIfrHOJEa4QrIl4tN_xGHOBXDtZZY4q76VMo9AIcHF0/edit?usp=sharing

WHAT:

The North Face brand offers a complete line of
high-performance clothing, equipment and footwear.

For men, women, and children:

• JACKETS & VESTS
• Insulated & Down
• Rainwear
• Softshells
• Fleece
• Vests
• Casual
• Skiing & Snowboarding
• 3-in-1 Jackets
• Running & Training
• TOPS
• Hoodies & Sweatshirts
• Fleece
• Sweaters
• Shirts & Polos
• T-Shirts
• Running & Training
• Baselayers
• BOTTOMS
• Casual & Hike
• Running & Training
• Snow Pants
• Baselayers
• Shorts
• SHOES
• Winter Boots
• Hiking
• Casual
• Trail Running
• Training
• Sandals
• Ultra Series
• ACCESSORIES AND EQUIPMENT
• Beanies & Scarves
• Gloves
• Hats
• Backpacks
• Luggage & Duffels
• Tents & Sleeping Bags

HOW:

Create innovative clothing that improves outdoor ability

• The introduction of new materials and styles
• ThermoBall™- synthetic down that has the same warmth of down but in a much more lightweight form
• Fuseform- innovative construction technique that creates a slimmer fit and improves movement ability
• GORE-TEX®- lightest weight shell available that is ideal for high-altitude sports
• Ensuring they are fit for wear before introduction in the market

• Athletes give feedback on products and give suggestions for potential new items that would be useful to their sport
• All products are tested in labs and then in outdoor expeditions before they are released

Empower people to get outside and explore

• Sponsors the American Alpine Club’s “Live your Dream” which funds climbers
• Sponsors the “Outdoor Nation Campus Challenge” which awards the college campus with the most students spending time outdoors
• Grants  The North Face® Explore Fund™ to a non-profit committed to inspiring others to get outside
• Offers the “Outdoor Exploration Championship”

Protect the earth and everyone on it

• Fleece Jackets that use 50% less water, 50% less chemicals, and 25% less energy
• Use of recycled content such as recycled water bottles and soda cans
• Use of responsible materials such as climate beneficial wool
• The “Responsible Down Standard”: ensures their down is not from animals who have been harmed
• National Sponsor of “Paradox Sports”: adapts rock climbing gyms to make them more accessible for individuals with physical disabilities

WHY:

-In 1966 two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.

-“We have helped explorers reach the most unfathomable heights of the Himalayas.”

-Serving all those who desire to explore and to serve our natural wild lands by helping to conserve them.

-“We believe exploration creates an indelible bond with the outdoors, inspiring people to protect our land and pass these beliefs down to the next generation.”

-The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, packs and tents.

-Doug Tompkins founded The North Face to supply explorers with gear that could help them tackle more difficult objectives than ever before.

Origin for the name of company: “In the Northern Hemisphere, the north face of a mountain is generally the coldest, iciest and most formidable route to climb.
Our founders thought this name reflected our mission and dedication to the extreme.”

Sources:

https://www.thenorthface.com/

https://www.thenorthface.com/about-us/our-story.html

https://medium.com/the-north-face/how-the-north-face-got-its-name-8281934a4520