Healthy Farm Eating Campaign Group 3

https://www.canva.com/design/DAC08Swz1H8/share?role=EDITOR&token=t_W2SL48M1yQiAszSTngiQ&utm_content=DAC08Swz1H8&utm_campaign=

Extra Credit- Guest Speaker Promotion

On April 16, 2018, Andrea Rhodes, of Gig Marketing, joined our Strategic Advertising Class to present Healthy Farm Eating and its’ marketing brief. She introduced Healthy Farm Eating as being relatively new and only quickly released in 2017. She recognized that the original process of creating the brand identity and getting the company up and running may have been too rushed. Andrea explained Healthy Farm’s farm to fork initiative which consists of food grown at farms within the Connecticut community, preparation by professional chefs, and then a meal available for customers to pick up at two locations. The company does not offer delivery and customers can pick up at the local YMCA or a community kitchen, click kitchen. She explained that most Healthy Farm Eating customers were interested in the meals in order to lose weight or to eat more locally grown food. The company’s budget has mostly been put towards the development of the website and food photography, which Andrea organized. They are in the process of creating trucks with signage, however other marketing plans have been minimal. The social media accounts are also not very active. With only about 12 customers, the brand is recognizing that it needs to improve its marketing base in order to increase customers and sales. They are counting on our class for new advertising ideas. https://www.canva.com/design/DAC2fvC9eU8/share?role=EDITOR&token=kzwlceQyM33M7fgOK-V4pw&utm_content=DAC2fvC9eU8&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

Audi A1 Campaign Group #3

https://www.canva.com/design/DAC0ermcr2s/Fqi0u5seQQb2CXehMPgz1g/view?utm_content=DAC0ermcr2s&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

Agency Project THE VAULT

https://kahern1998.wixsite.com/website-1

Revised Brand Projects (1-5)

https://www.canva.com/design/DACudGzxEjI/XysdYTPRr1wTnujrb7nSdw/view

Northface Project 4

https://www.canva.com/design/DACudGzxEjI/XysdYTPRr1wTnujrb7nSdw/view?utm_content=DACudGzxEjI&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

Northface Project 5: Recommendations

https://www.canva.com/design/DACwDFlUTKE/d--749ATA087sIaw3k5LKQ/view?utm_content=DACwDFlUTKE&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

Part 3 Textbook Presentation

https://docs.google.com/presentation/d/1Dbcl6q35ny96SNSj_mQsilEkQ7jKIktguR4MC2wh8ec/edit?usp=sharing

Northface Project 3

https://www.canva.com/design/DACudGzxEjI/XysdYTPRr1wTnujrb7nSdw/view?utm_content=DACudGzxEjI&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

Brand Project #2 Northface

Northface

Brand Project 1: Northface

Presentation with editions

https://docs.google.com/presentation/d/1uIfrHOJEa4QrIl4tN_xGHOBXDtZZY4q76VMo9AIcHF0/edit?usp=sharing

WHAT:

The North Face brand offers a complete line of
high-performance clothing, equipment and footwear.

For men, women, and children:

• JACKETS & VESTS
• Insulated & Down
• Rainwear
• Softshells
• Fleece
• Vests
• Casual
• Skiing & Snowboarding
• 3-in-1 Jackets
• Running & Training
• TOPS
• Hoodies & Sweatshirts
• Fleece
• Sweaters
• Shirts & Polos
• T-Shirts
• Running & Training
• Baselayers
• BOTTOMS
• Casual & Hike
• Running & Training
• Snow Pants
• Baselayers
• Shorts
• SHOES
• Winter Boots
• Hiking
• Casual
• Trail Running
• Training
• Sandals
• Ultra Series
• ACCESSORIES AND EQUIPMENT
• Beanies & Scarves
• Gloves
• Hats
• Backpacks
• Luggage & Duffels
• Tents & Sleeping Bags

HOW:

Create innovative clothing that improves outdoor ability

• The introduction of new materials and styles
• ThermoBall™- synthetic down that has the same warmth of down but in a much more lightweight form
• Fuseform- innovative construction technique that creates a slimmer fit and improves movement ability
• GORE-TEX®- lightest weight shell available that is ideal for high-altitude sports
• Ensuring they are fit for wear before introduction in the market

• Athletes give feedback on products and give suggestions for potential new items that would be useful to their sport
• All products are tested in labs and then in outdoor expeditions before they are released

Empower people to get outside and explore

• Sponsors the American Alpine Club’s “Live your Dream” which funds climbers
• Sponsors the “Outdoor Nation Campus Challenge” which awards the college campus with the most students spending time outdoors
• Grants  The North Face® Explore Fund™ to a non-profit committed to inspiring others to get outside
• Offers the “Outdoor Exploration Championship”

Protect the earth and everyone on it

• Fleece Jackets that use 50% less water, 50% less chemicals, and 25% less energy
• Use of recycled content such as recycled water bottles and soda cans
• Use of responsible materials such as climate beneficial wool
• The “Responsible Down Standard”: ensures their down is not from animals who have been harmed
• National Sponsor of “Paradox Sports”: adapts rock climbing gyms to make them more accessible for individuals with physical disabilities

WHY:

-In 1966 two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.

-“We have helped explorers reach the most unfathomable heights of the Himalayas.”

-Serving all those who desire to explore and to serve our natural wild lands by helping to conserve them.

-“We believe exploration creates an indelible bond with the outdoors, inspiring people to protect our land and pass these beliefs down to the next generation.”

-The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, packs and tents.

-Doug Tompkins founded The North Face to supply explorers with gear that could help them tackle more difficult objectives than ever before.

Origin for the name of company: “In the Northern Hemisphere, the north face of a mountain is generally the coldest, iciest and most formidable route to climb.
Our founders thought this name reflected our mission and dedication to the extreme.”

Sources:

https://www.thenorthface.com/

https://www.thenorthface.com/about-us/our-story.html

https://medium.com/the-north-face/how-the-north-face-got-its-name-8281934a4520