MI Spring 2018: Agency Project: Young and Rubicam (Y&R)

Due Dates

1/18: Introduction
1/22: Collect info and Art & Copy
1/25: Make something
1/29: Brand projects #1
2/1: Textbook #1 presentation
2/5: Brand projects #2
2/8: Textbook #2 presentation
2/12: Brand projects #3
2/15: Textbook #3 presentation
2/19: Brand projects #4
2/22: Textbook #4 presentation
2/26: Brand projects #5
3/1: Textbook #5 presentation
3/5: Agency presentations
3/8: Agency presentations
3/12: No class/spring recess
3/15: No class/spring recess
3/19: Greatest Movie Ever Sold
3/22: Ogilvy quiz
3/26: Campaign #1 proposal
3/29: Campaign #1 strategy
4/2: No class/Easter holiday
4/5: Naked Brand
4/9: Industry professional discussion-Samara Kelly
4/12: Campaign #1 presentations
4/16: Campaign #2 meeting
4/19: Campaign #2 proposal
4/23: Campaign #2 strategy
4/26: Catch up
4/30: Campaign #2 presentations
5/3: Final exam and evaluations