Website- http://healthyfarmeating.com/
Instagram- https://www.instagram.com/
Brief and plan- https://www.dropbox.com/sh/rl5t2a49wmar6we/AAB-fdadsy1FRLgg_o5le7Dpa?dl=0
Showing posts with label Adam Ritter. Show all posts
Showing posts with label Adam Ritter. Show all posts
Wednesday, April 11, 2018
Campaign #2: Healthy Farm Eating
Website- http://healthyfarmeating.com/
Instagram- https://www.instagram.com/
Brief and plan- https://www.dropbox.com/sh/rl5t2a49wmar6we/AAB-fdadsy1FRLgg_o5le7Dpa?dl=0
Friday, April 6, 2018
Samara's Work
CADILLAC - Academy awards - Political
https://www.youtube.com/watch?
BUDWEISER - superbowl (water donated vs money spent on adverts)
https://www.youtube.com/watch?https://www.youtube.com/watch?
BUDWEISER - superbowl (water donated vs money spent on adverts)
CHEERIOS - kids - using song and visuals to pull them in
https://www.youtube.com/watch?
LG - stole from agency - mouth replacements
https://www.youtube.com/watch?
NBA - huge campaign 1 of 30 spots
https://www.youtube.com/watch?
Wednesday, April 4, 2018
Monday, February 19, 2018
Monday, February 12, 2018
Monday, February 5, 2018
Monday, January 29, 2018
Monday, January 22, 2018
Monday, December 18, 2017
What's this course all about?
COM 220 Intro to Strategic Advertising
Prerequisites Eng 117, sophomore standing
Instructor: Adam Ritter
Office: LT 112
Phone ext: 6123
E-mail: Adam.Ritter@marist.edu
Office Hours: By appointment
Well, that’s simple. This course is about Advertising. What is not so simple is defining what we mean by the word “Advertising.” In Merriam-Webster the definition of advertising is the action of calling something to the attention of the public, especially by paid announcements. In today’s world however, this definition is too limiting. While it is true that in the past, advertising was generally thought of as the paid promotion of a product or a brand through a mass media vehicle, like magazines, newspapers, television, or radio. With the advent of the Internet and other interactive media the scope of what is considered advertising has increased exponentially. Advertising is no longer just about pushing product messages out to a large, homogeneous group of consumers. It is a much more sophisticated and strategic process whereby brands build individual relationships with the customers most likely to be loyal and profitable. This type of work requires an expanded approach of how to reach, attract, persuade, motivate, and retain the most valuable customers for a particular brand.
Prerequisites Eng 117, sophomore standing
Instructor: Adam Ritter
Office: LT 112
Phone ext: 6123
E-mail: Adam.Ritter@marist.edu
Office Hours: By appointment
Well, that’s simple. This course is about Advertising. What is not so simple is defining what we mean by the word “Advertising.” In Merriam-Webster the definition of advertising is the action of calling something to the attention of the public, especially by paid announcements. In today’s world however, this definition is too limiting. While it is true that in the past, advertising was generally thought of as the paid promotion of a product or a brand through a mass media vehicle, like magazines, newspapers, television, or radio. With the advent of the Internet and other interactive media the scope of what is considered advertising has increased exponentially. Advertising is no longer just about pushing product messages out to a large, homogeneous group of consumers. It is a much more sophisticated and strategic process whereby brands build individual relationships with the customers most likely to be loyal and profitable. This type of work requires an expanded approach of how to reach, attract, persuade, motivate, and retain the most valuable customers for a particular brand.
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