Brand Project #2: Benefits of Disney Parks and Resorts

BENEFITS OF DISNEY PARKS & RESORTS

Will the person's life improve after investing money in the business?

1. Financial: Cost effective options available so that the entire family can enjoy Disney Parks as a vacation destination: Meal plans, Discounted tickets through third party vendors, and special offers from Disney Vacation Club.
2. Strategic: Gives families a certain social status that they are able to go on an exciting and memorable vacation.
3. Personal: Creates memories for families that will last a lifetime!

Will the world improve after investing money in the business?

1. Financial: Creates many employment opportunities as well as a college internship program for young, inspired individuals.
2. Strategic: Creates an environment where people can come together and escape the realities of their lives and experience the magic of the "Happiest Place on Earth."
3. Personal: Brings happiness to countless families around the world!

https://docs.google.com/presentation/d/1sA3wqt5yGmc6Eiuz6QKMJIsgfqN_zeb9SZVuChGBeiQ/edit?usp=sharing