Sunday, January 28, 2018

Brand Project 1: Northface


Presentation with editions

https://docs.google.com/presentation/d/1uIfrHOJEa4QrIl4tN_xGHOBXDtZZY4q76VMo9AIcHF0/edit?usp=sharing

WHAT:


The North Face brand offers a complete line of
high-performance clothing, equipment and footwear.


For men, women, and children:



  • JACKETS & VESTS
    • Insulated & Down
    • Rainwear
    • Softshells
    • Fleece
    • Vests
    • Casual
    • Skiing & Snowboarding
    • 3-in-1 Jackets
    • Running & Training
  • TOPS
    • Hoodies & Sweatshirts
    • Fleece
    • Sweaters
    • Shirts & Polos
    • T-Shirts
    • Running & Training
    • Baselayers
  • BOTTOMS
    • Casual & Hike
    • Running & Training
    • Snow Pants
    • Baselayers
    • Shorts
    • Winter Boots
    • Hiking
    • Casual
    • Trail Running
    • Training
    • Sandals
    • Ultra Series
  • ACCESSORIES AND EQUIPMENT
    • Beanies & Scarves
    • Gloves
    • Hats
    • Backpacks
    • Luggage & Duffels
    • Tents & Sleeping Bags


HOW:
Create innovative clothing that improves outdoor ability
  • The introduction of new materials and styles
  • ThermoBall™- synthetic down that has the same warmth of down but in a much more lightweight form
  • Fuseform- innovative construction technique that creates a slimmer fit and improves movement ability
  • GORE-TEX®- lightest weight shell available that is ideal for high-altitude sports
  • Ensuring they are fit for wear before introduction in the market
  • Athletes give feedback on products and give suggestions for potential new items that would be useful to their sport
  • All products are tested in labs and then in outdoor expeditions before they are released
Empower people to get outside and explore
  • Sponsors the American Alpine Club’s “Live your Dream” which funds climbers
  • Sponsors the “Outdoor Nation Campus Challenge” which awards the college campus with the most students spending time outdoors
  • Grants  The North Face® Explore Fund™ to a non-profit committed to inspiring others to get outside
  • Offers the “Outdoor Exploration Championship”
Protect the earth and everyone on it
  • Fleece Jackets that use 50% less water, 50% less chemicals, and 25% less energy
  • Use of recycled content such as recycled water bottles and soda cans
  • Use of responsible materials such as climate beneficial wool
  • The “Responsible Down Standard”: ensures their down is not from animals who have been harmed
  • National Sponsor of “Paradox Sports”: adapts rock climbing gyms to make them more accessible for individuals with physical disabilities
WHY:
-In 1966 two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.
-“We have helped explorers reach the most unfathomable heights of the Himalayas.”
-Serving all those who desire to explore and to serve our natural wild lands by helping to conserve them.
-“We believe exploration creates an indelible bond with the outdoors, inspiring people to protect our land and pass these beliefs down to the next generation.”
-The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, packs and tents.
-Doug Tompkins founded The North Face to supply explorers with gear that could help them tackle more difficult objectives than ever before.
Origin for the name of company: “In the Northern Hemisphere, the north face of a mountain is generally the coldest, iciest and most formidable route to climb.
Our founders thought this name reflected our mission and dedication to the extreme.”
Sources:




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