Monday, February 5, 2018

Brand Project #3 Sample: Patagonia's Media Brief (Where Their Message is Expressed)






  • Earned Media
    • Publicity
      • Worn Wear Black Friday Swap
        • http://www.triplepundit.com/2013/11/patagonia-black-friday-campaign-urges-customers-repair-worn-clothing/
      • Influencer Engagement
        • http://wornwear.patagonia.com/submit
    • Corporate staff and store employees
    • Shared Media
      • Partnership
        • iFixit
        • Common Threads
        • Yerdle
      • Social Media
        • Facebook
          • facebook.com/patagonia
        • Twitter
          • twitter.com/patagonia
            • #wornwear
        • Instagram
          • instagram.com/patagonia
            • http://instagram.com/p/whw5_Rvs5Y/?modal=true
            • http://instagram.com/p/v6Sqn8Ps7b/?modal=true
          • instagram.com/wornwear
        • YouTube
          • youtube.com/patagonia
        • Blogs
          • wornwear.patagonia.com
    • Owned Media
      • Content
        • Web site
        • Books
          • The Responsible Company
          • Let My People Go Surfing
          • etc.
        • Movies
          • http://youtu.be/z20CjCim8DM
        • Catalogs
        • Packaging
      • Physical
        • Stores
        • Worn Wear Repair Truck
    • Paid Media
      • Incentive
        • Brand ambassadors
      • Paid Media
        • Digital displays/retargeting
        • Search Engine Marketing
        • NY Times print ads
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