Monday, January 22, 2018

Brand Project #1 Sample: Patagonia's Attributes



WHY:
  • Be responsible

HOW:
  • Build the best product
    • Innovative technology
      • Bluesign standard
      • DWR
      • H2NO Performance Standard
      • Ploygiene Odor Control
      • Regulator Insulation
      • Portable Self-Inflation Vest
      • UPF Fabric
      • Gore-Text
      • Polartec Windbloc
      • Primaloft Insulation
      • Windstopper Fabric
  • Cause no unnecessary harm
    • Use sustainable and responsibly sourced materials
      • Better than new clothing
        • Used clothing
        • Repaired clothing
      • E-fibers
        • Responsibly sourced merino wool
        • Hemp
        • Organic cotton
        • Recycled Nylon
        • Recycled polyester
        • Recycled wool
        • Tencel Lyocell
        • Yulex
        • Reclaimed wool
        • Reclaimed down
        • Reclaimed cotton
    • Fairtrade Certified
  • Use business to inspire and implement solutions to the environmental crisis
    • The environmentally friendly company can also be a successful business model
      • Consulting Walmart
    • Land conservation
      • Conservation Patagonica
      • Dam Removal 
      • Responsible Salmon Sourcing

WHAT:
  • Outdoor/active clothing for climbing, skiing, snowboarding, surfing, fly fishing, trail running, and yoga.
  • Books
  • Movies
  • Provisions

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