Brand Project 1: Vans

https://docs.google.com/presentation/d/1LxHsKyckPER-SHOaFHp05PadL825kZh6kosxd4qacls/edit?usp=sharing

Why?

• To enable creative expression and inspire the youth
• Vans began as a skateboarding shoe company that focused on the quality and manufacturing of their shoes but has evolutionized over the years into a youth culture brand

How?

• Creating unique clothing
• Vans styles are unique of their own and are known everywhere just by their look
• By sponsoring different kinds of athletes who each have their own style, they inspire their customer to express themselves
• The point of extreme sports is to stand out from the regular sports world and vans designs with that in mind
• One of the first companies to use the waffle gum bottoms on their sneakers
• Staying connected
• Vans focuses on maintaining strong, meaningful relationships with their consumers
• A way they  do this is digitally
• They are active on social media sites such as Instagram, Twitter and Facebook
• They provide inspiration for their audience and also respond to customer feedback and problems
• They also have an app called “Vans Family”
• The app allows customers to earn points, redeem rewards and get exclusive contests and promotions
• Being inclusive
• Vans is open to hearing unique perspectives and encourages others to share their point of view as they value the experiences of others
• They offer many volunteer opportunities through their “Vans Gives Back Program”
• Having fun
• Vans hosts an array of events that combine art, music and sports
• Vans Triple Crown of Surfing, the Vans Downtown Showdown, the Vans Pool Party, the House of Vans, VanDoren Invitational and the Vans® Warped Tour.
• They sponsor skateboarders such as Dustin Dollin, and Geoff Rowley and more. Shaun White has also been known for wearing vans products.
• Encouraging the “Off The Wall” attitude
• They describe their brand as a state of mind and try to connect art, music, action sports and street culture
• They hold a “Vans Custom Culture” art competition where they give scholarships to high school art students
• They partner with nonprofits that enable creative expression
• They encourage their customer to be “extreme” like the athletes that they sponsor
• The quality of the product
• The soles of their shoes are twice as thick as other shoes and are made from the strongest canvas that someone can buy
• This is because the shoes were originally made for skateboarding. An average shoes soles would wear down quicker than Vans would.

What?

• Shoes (their most popular product)
• Customize
• Snowboard boots
• Skate
• Mens, Womens, & Kids Apparel
• Accessories
• Backpacks
• Wallets
• Bags
• Sunglasses
• Hats & Beanies
• Skate, Surf & Snow
• Skate- Sneakers and apparel for men
• Surf- Apparel for men and women
• Snow- boots for men and women